Aravind eye hospital case study solution

The central principle that productivity is fundamentally related to demand makes it a viable business proposition. Since this approach drives the systems, policies and procedures, patients feel that they are manipulated and there is an erosion of trust and a feeling of helplessness when the options for care are limited.

With a year record of world-class care, the Aravind model demonstrates that affordable quality healthcare for the BOP is possible. The cataract surgeries done at the main hospital were primarily the ECCE cataract surgeries that required an operating microscope and were also more expensive since it required an IOL lens.

This was not an insignificant problem — whilst the treatment itself — diagnosis, operation and after-care — is well-developed in the eye hospitals of the world, it comes at a price. Following this, the next six months were spent in apprenticeship with a trainer nurse working in the same department.

The impact is continuously growing and services have expanded to not only include surgery, but also to medical training, management consulting, manufacturing, research, information technology services, eye care facilities, and community outreach programs.

The better the insight more are the chances of connecting with the potential customers. By having strong altruistic motives, combined with a unique business model, innovations have emerged from Aravind that have disrupted not only Indian markets, but markets worldwide.

V and the founding members of Aravind allowed for scalability and growth that allowed for unceasing, profound social impact. Interestingly the idea of having two patients in the same operating area is prohibited in many US hospitals because of fears of infection. The cost for these programs was borne by the Aravind Eye Care System.

Those who we consider to be unsuitable, mainly due to their attitude, are not given job offers. V took the unusual step of asking even poor patients to pay whenever they could, believing the volume of paying business would sustain the rest.

Eye Screening of School Children was another program aimed at screening school children for eye defects and taking corrective measures early. Unwavering Motives From his humble beginnings of his eleven-bed hospital, Dr. Of these, 3, were diabetics, who all were screened for retinopathy.

V and Aravind is never deviate from your mission. In Service for Sight Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.

What Dr V wanted to do was find a way of making it available to people like this at what C. But it also reminds us of a key principle — whilst different sectors may appear to have little in common, there is often a rich opportunity to learn across these worlds.

Doctors examined the patients and gave their advice for surgery, glasses etc. Through utilization of assembly-line methods within the hospital and at eye camps, volume of patients seen and treated increases dramatically.

By creating superior customer value, the organization can create highly satisfied customers who stay loyal and buy more.

Uncovering the current and untapped market sizes and barriers to serving the larger market. Through moral practices and compassionate care, focusing on the impact is far more rewarding that any financial gain.

Aravind screens millions of people each year to identify those whose eyesight is threatened by cataracts and performs nearly 2,00, surgeries a year. Estimate the current stage in product life cycle and its implications for marketing decisions for the product.

Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Uncovering the current and untapped market sizes and barriers to serving the larger market. University, Patan Gujarat This will help not only in positioning of the product but also in defining or creating a segment better. The hospital provided different kinds of rooms class A, B and C, each with somewhat different levels of privacy and facilities and consequently different price levels.

Kasturi Rangan and R. Based on the large data AEH had of the probable refractive needs of patients, a forecast was made before each eye camp as to how many lenses in each power should be taken to the camp to meet the projected need.

PrahaladThe Fortune at the Bottom of the Pyramid.

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Kasturi Rangan Starting as a modest bed hospital, Aravind had grown into a 1,bed hospital complex by An important part of its business model is multitiered pricing or cross-subsidisation: They saw the patients in the morning.

Segment Attractiveness Analysis — Our analysis will work out which are the most attractive segments and which are the one the firm should go ahead and target. Eye Care Delivery Model The hospital ran 2 different kinds of hospitals — the main hospital and the free hospital.

A sense of compassion and commitment, and strong leadership are key elements of the model. The fitting of the glass to the frame was done at the campsite and spectacles were provided there and then to the patients. Conclusion Utilizing a hybrid business model, along with an unwavering motive has allowed for success for Aravind.

Marketing & Sales Case Study Analysis and Solution. At Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze Aravind Eye Hospital, Madurai, India: In Service for Sight case study.

Aravind Eye Hospital Madurai India: In Service for Sight Case Solution,Aravind Eye Hospital Madurai India: In Service for Sight Case Analysis, Aravind Eye Hospital Madurai India: In Service for Sight Case Study Solution, Mission The mission of Aravind is to provide quality and appropriate service for eye care in order to eradicate the problem of needless blindness.

Aravind Eye Hospital Introduction Established in with the mission to eliminating needless blindness, Aravind is the largest and most productive eye care facility in the world.

This case study addresses Aravind as an innovative solution to eye care in rural India. Introduction Blindness is a crippling disability that affects 39 million people in the world (Mehta and Shenoy 12).

India is a developing country with a high population that is difficult to support through government action alone. InDr.

Aravind Eye Health Care Operations Harvard Case Solution & Analysis

Venkataswamy. Social Enterprise Case Series Social Enterprise Institute Northeastern University The Gift of Sight A recent Aravind Eye Hospital research study quantified their economic and social impact on post-surgery Indian cataract patients.

The study indicated that 85% of men and 58% of women. Group No.: 10 Aravind Eye Hospital (History) y Started by Dr.

G. Venkataswamy popularly referred to as Dr. V. in the year y It started in the city of Madurai, in the state of Tamil Nadu, India. y Began with a modest 11 bed hospital, out of which 5 beds were for paid 5/5(1).

Aravind eye hospital case study solution
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Aravind Eye Care System